The Frequency Spectrum

The Frequency Spectrum is a conceptual advertising campaign created for Christopher John Rogers, exploring the psychological and emotional power of color as a living frequency. Drawing from color theory and color psychology, the campaign reimagines how hues can communicate mood, identity, and rhythm - translating Rogers’ signature use of color into a visual language of light, movement, and emotion.

Each segment of the campaign investigates a different relationship between color and sensation - color as aura (green), color as vibration (pink), and color as shape (blue). Together, they form a chromatic study of how color transcends surface and becomes experience.

Inspired by Rogers’ bold, expressive approach to fashion and storytelling, The Frequency Spectrum transforms color into a narrative force - one that resonates, vibrates, and connects us to the pulse of creativity itself.